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Cultivating extraordinary actions from regular people.

C2B Strategies uncovers the customer’s point of view, and what makes it accessible and actionable to leadership, driving increased leadership team alignment, engagement, and profitable growth. Our goal is to cultivate extraordinary actions from regular people. 

We start with the customer, always.

Starting with the Customer’s Journey, C2B creates cross-functional initiatives to drive revenue through the funnel, which, when leadership is aligned with strategy and the value proposition resonates with your customers’ needs and wants, participation is increased, delivering sustainable growth, higher market share, and long term brand loyalty.

Drive significant growth for your customers and stakeholders.

Create a customer-centric Go-To-Market plan your organization can rally around.

Review key customer initiatives to measure and manage results.

Bring an external perspective to internal planning.

Conduct executive and customer/client conversations revealing insights.

For whom?

While C2B works with a variety of types and sizes of organizations, each has in common a desire to connect with their customer in a way which enables delivery of an authentic value proposition, along with purposeful, accountable market growth.

Established Organizations

Those with a large percentage of market share, desiring to put the consumer back at the center of their offering. These CEOs and leadership teams are charged with growing the business at higher-than-market-growth levels.

Midsize Companies

The leadership team’s task is to grow market share through new customer acquisition, generate investment funding, and/or acquire competitors or suppliers along the supply chain. 

Poised to Scale

Organizations with a burning platform for growth; an opportunity to transform an organization and leave a legacy and/or make a needed change to stay abreast of market changes. 

Non Profits

Organizations interested in maximizing their value proposition to encourage public/ private participation.

 

Clients:

Largest Consumer Paint Company in Peru

Helped this well-established consumer paint company put the customer at the center of their strategy by integrating their customer journey and consumer insights work with initiatives the business was evaluating to drive profitable growth. By taking the existing set of initiatives and mapping them against the customer journey, the leadership team was able to consolidate, prioritize and initiate actions that would touch the consumer and further differentiate them in the market.

Path to Profitable Growth Elements: Connecting the customer journey to the business model, putting the customer in the center of business planning.

Fast-growing Virtual Tutor Company

Advising a highly rated virtual tutoring company as they address the dramatic growth of the online education market and the changing student and parent needs caused by COVID-19. By talking to their different customer segments, mapping their customer journey and creating experiments to increase the flow of customers from trigger to purchase, the team has developed a deeper understanding of what drives value for their customers and where they should invest for growth. 

Path to Profitable Growth Elements: Defining target customer, Value propositions, Customer journey mapping, Customer requirements for technology roadmap, Measurement dashboard.