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Individualized solutions for your unique challenges.

The path to team planning collaboration, leadership alignment, greater customer engagement and long-term profitable growth takes different forms for different organizations.  C2B customizes the appropriate process based on the individual challenges and needs of each, implementing an iterative process to achieve your results.

 

Customer Journey.

We start with examining your Customer’s Journey, to understand their relationship with the brand, why they enter the market, and stages they go through once they decide to purchase. Currently successful go-to-market initiatives, trends, and any gaps rise to the surface.

As we move from “Insight to Instinct to Action” we generate plans for profitable growth and a loyal long-term growing customer base. This approach brings together different streams of customer and business information to map the customer journey, creating a story your leadership team can recognize and act upon.

The Path to Profitable Growth.

From defining the purpose and framing an opportunity , our team identifies value propositions, articulates partner goals and measures, crafts the business model, then tests and refines to create a strategic framework and dashboard which measures movement and success, ensuring the customer journey is connected strategically to the business model, placing the organization on the path to Profitable Growth. 

Define the
Purpose

A purpose statement expresses the organization’s impact on the lives of whomever you are trying to serve.

Map the
Customer Journey

We understand what makes consumers enter the market and what they go through as they decide what to purchase. The go-to-market initiatives that are working rise to the surface.

Test & Refine
Value Propositions & Model In-Market

Initiatives and business models are best understood in market. By testing on a small scale and learning what works you can try bold moves while limiting resources spent.

Frame the
Opportunity

Given your purpose, we help you identify the customer segments with the most opportunity and where you want to play.

Articulate Partner
Goals & Measures

We help you identify partners required at each stage of the customer journey. Partner goals and customer measures form the basis of working together.

Develop Strategic
Framework &
Dashboard

Measuring movement along the customer journey and how different initiatives are impacting the journey forces a rigor and enables firm decisions to be taken.

Identify Value
Propositions

Building on your customer insights, we call out what they value and how you can differentiate yourself from the competition.

Craft the
Business Model

We help you create initiatives to move your customer closer to purchase. Capabilities required are identified, so you can evaluate feasibility and cost.

Create, Manage
& Measure the
Strategic Plan

Step back and evaluate results to evolve and adapt if required.

A purpose statement expresses the organization’s impact on the lives of whomever you are trying to serve.

Given the purpose, we help you identify the customer segments with the most opportunity and where you want to play. 

Building on your customer insights, we call out what they value and hoe you can differentiate yourself from the competition. 

We understand what makes consumers enter the market and what they go through as they decide what to purchase. The go-to-market initiatives that are working to rise to the surface. 

We help you identify partners required at each stage of the customer journey. Partner goals and customer measures from the basis of working together. 

We help you create initiatives to move your customer close to purchase. Capabilities required are identified, so you can evaluate feasibility and cost.

Initiatives and business models are best understood in market. By testing on a small scale and learning what works you can try bold moves while limiting resources spent. 

Measuring movement along the customer journey and how different initiatives are impacting the journey forces a rigor and enables firm decisions to be taken. 

Step back and evaluate results to evolve and adapt if required.Â